Making urban cycling smarter, safer and more enjoyable for everyone.
We’re a passionate team of designers, engineers, researchers and cyclists creating products that tackle the bumps in the way of urban mobility. We talk to our community and experts in order to solve real problems with simple, intelligent products, using innovative technology. Because we believe that getting more people cycling will improve the cities of the future — by making roads safer, more efficient and our world healthier.
beryl was founded as Blaze in 2012 by Emily Brooke with the vision of becoming world leaders in urban cycling technology. Our first product, the Laserlight, was created to tackle the biggest problem for city cyclists: being caught in the blind spot. beryl has been shipping the Laserlight to more than 60 countries worldwide since late 2013.
The following years saw the launch of new consumer products, the integration of our core laser technology into the bikes of London and New York and the co-designing of the new Santander Cycles for London. In Spring 2018 Blaze renamed to beryl coinciding with the tipping point of a new era for the company, an evolution marking the next step in our mission to get more people on bikes in cities.