Beryl bike Norwich

Beryl teams up with Norwich City FC for Green Football Weekend

The UK’s leading micromobility provider, Beryl, has teamed up with Championship club Norwich City FC as part of a nationwide initiative to encourage more sustainable travel habits.

Ahead of the Canaries’ home fixture against table-toppers Burnley on Saturday 4 February, a temporary ‘virtual bay’ will be set up outside the Carrow Road stadium between 11am and 12:30pm

Visible in the Beryl app, the bay has been set up to encourage fans to leave the car at home and travel to the game using sustainable transport, such as the bikes, e-bikes or e-scooters available in the city.  

Users that arrive between 11am and midday will also be able to claim 20 minutes off their journey along with free unlock. This offer is limited to one redemption per user and is also valid at the Riverside Leisure Centre and Albion Way bays at the same time.

The move is part of a nationwide initiative called Green Football Weekend, which is supported by 80 professional clubs and aims to get fans thinking about how they can have a positive impact on climate change. 

Beryl CEO and co-founder, Phil Ellis, said: “Our vehicles are a fun, easy to use and sustainable way to make short journeys, which makes them perfect for local fans to get to the football stadium. 

“By swapping the car for more sustainable transport, you can not only help reduce traffic congestion and harmful carbon emissions, you can also improve your own physical and mental health. 

“Our vehicles are already cost effective when compared to the cost of petrol and match-day parking, but the special offer gives users the chance to save even more money.”

Lauren Blyth, Head of Engagement and Sustainability Lead, said: “It will be great to welcome Beryl to the stadium this Saturday in support of the Green Football Weekend. We hope that this will encourage our fans to travel to the game in a sustainable way.”

The bay will be closed at 12.30 and all vehicles will be redistributed by Beryl’s on-street team.

With more than 100 Beryl bays installed, 113,793 people in our Norwich scheme’s 68 sq km service area are a 5 minutes walk from a bay. This represents 60% of the service area's population.

Launched as a bike share scheme in March 2020, e-bikes were added to the Norwich scheme on Monday 27 July 2020, followed by e-scooters on Monday 25 January 2021.

Feedback from these e-bike and e-scooter journeys (over 4,000 responses) tells us that almost a third (31.3%) of these journeys have replaced road transport journeys, including driving or being a passenger in a car or using a taxi or a motorbike.

You can hire a Beryl e-bike or an e-scooter through the Beryl app, available for free download on the App Store for iOS, and the Google Play Store for Android users.

E-scooter riders are required to provide a valid UK Driving Licence to participate. They are also asked to provide feedback on their experiences using the vehicles to support data learnings on operating the service.

Beryl e-scooters can be used on roads, cycle lanes, carriageways and other areas where cycling is permitted but not on pavements. Every Beryl e-scooter has vehicle approval from the Department for Transport (DfT), ensuring it meets the highest safety standards. The trial was recently expanded until May 2024 and Beryl will continue to consult with key organisations as it progresses.

For more information on Beryl’s innovative bike, e-bike and e-scooter share scheme in Norwich, please visit

“By swapping the car for more sustainable transport, you can not only help reduce traffic congestion and harmful carbon emissions, you can also improve your own physical and mental health."

Beryl CEO and co-founder, Phil Ellis