Man riding on Beryl bike

Positive impact.

Our mission: remove the barriers to cycling in cities.

Bikes make everything better

We love cycling and we love exploring towns and cities, so there was only ever going to be one purpose to our work – make cycling as easy, safe and irresistibly fun as possible, for as wide a range of people as possible.

The reason we’re so motivated about all of this is equally simple. We want to make the world a cleaner, healthier and altogether better place, by smashing every barrier to urban cycling and doing it in a way that puts the planet and its people ahead of making a profit. And that’s why we’re a certified B Corp business – the first in our sector.

In a nutshell, we’re helping people move for less. Less stress, less money and less pollution.

Less stress

Traffic jams, beeping horns, irate drivers. Who needs it? Take the scenic route, fly past the traffic and arrive at your destination with a smile on your face. You’ll get there on time, too.

Less money

As someone once said, let’s do the maths. With Beryl, you can take two 30-minute rides a day, every day for less than the price of a third of a car. And what use is a third of a car?

Less pollution

Air pollution kills 7 million people every year. Our vehicles are powered by humans or electricity. The only thing you’ll burn is calories.

"We love cities and there's no better way to get around them than on a bike. Our mission is to build a better world by removing barriers and getting more people on two wheels."

Phil Ellis, CEO

Making an impact

Although they might never realise it, even people who don’t use our vehicles are benefitting from the cleaner air, safer streets and lower noise levels they bring to their local communities. The numbers say it all – our bikes and e-scooters are being used day in, day out, all over the country. And by choosing one, you’re making a significant contribution to a more sustainable world.  
Bikes on street – 10,174
Total rides – 3,223,735
Km cycled – 10,276,333
Carbon saved – 96.3 tonnes

App, tap and roll

Start riding with our free app for iOS and Android