A brand new bay has been installed by the Jellicoe Way bus shelter, serving the Stirling Lines British Army garrison situated opposite as well as local Credenhill residents. 

The new bay was introduced after a survey of employees based at garrison, which is home to the 22 Special Air Service regiment (SAS), showed a significant interest in adopting more sustainable commuting habits. 

By increasing uptake in bike and e-bike travel, the new bay will help improve employee health and wellbeing while contributing towards reducing traffic and harmful carbon emissions in the city. 

Beryl CEO and co-founder, Phil Ellis, said: “This is an excellent example of how Beryl can work together with local businesses and employment hubs to help reduce their carbon footprints and encourage sustainable travel habits.  

“We’re also looking forward to seeing local residents take advantage of the scheme, which offers a cleaner, greener way to travel to and from the city centre. 

“Our bikes and e-bikes are not just a fun and cost-effective way to get from A to B, they’re also a proven way to boost your physical fitness and mental health. 

“By switching all or even some of your car journeys to two-wheels, you’re also helping to cut congestion and improve air quality in your region, so why not give it a go?” 

The bay will run on a trial basis until October and will be monitored during that time before a decision is made to extend the trial or make the bay permanent.

Since launching in July 2019, the scheme has proven to be very popular, generating over 308,000 journeys over 732,000km, the equivalent of over 18 journeys around the Earth. 

Based on user feedback, 23.2% of these journeys would have otherwise have been made using a car, motorbike or taxi/Uber.

According to industry calculations, the journeys taken so far have saved over 37 tonnes of carbon dioxide emissions. This is the equivalent of approximately 2195 litres of petrol or 217 flights from London to Edinburgh.

In line with its status as a B Corporation certified company – recognised for meeting exceptional standards of social and environmental performance, accountability, and transparency - Beryl delivers the Hereford scheme with local delivery partners. This includes local cycling courier solutions company Pedicargo, who distribute the bikes, and community interest company Hereford Cycle Hub, who help to maintain them. 

The Beryl app is available for free download on the App Store for iOS, and the Google Play Store for Android users.

For more information, visit beryl.cc/hereford