A better world through bikes
To build a better world by getting more people in cities on bikes.
We love cities and there's no better way to get around them than on a bike. Our mission is to remove the barriers that exist to cycling in cities.
Bikes have much to offer cities as part of a green, sustainable transport system. But safety is a barrier to more people cycling in cities. We started by tackling safety and visibity first, with our laserlight. Now we are removing another barrier by providing our own bikes.
Ride with us
We put riders at the heart of everything we do - whether testing new lights or features in our Beryl App, backing us on Kickstarter, or giving us feedback on our bike. Our community contributes ideas and insights so we can build solutions to real problems, rooted in great design and technology.
Join the Community
Part of the B Corp Family
We’re thrilled to have been certified as a B Corporation – one of a growing international community of companies recognised for meeting exceptional standards of social and environmental performance, accountability, and transparency.
Designed in London since 2012
Our story began in 2012, with the launch of our founder Emily Brooke’s Laserlight. Our urban cycling products have been adopted by key bike share schemes around the world - London, NY, and Montreal. Working with them we learnt the challenges of offering bike share as a viable mobility solution, since then we've been striving to do things differently. We are now proud of launching our own Beryl bike share scheme. Through our bikes and lights we keep focusing on our purpose and tackling the barriers to urban cycling, improving our cities for all.