A better world through bikes

Let's get more people in cities on bikes, and make cities greener

We love cities. At every turn, they’re vibrant, exciting, dynamic places. Places where the currents of humanity criss-cross. Cities are places to build a career. Raise a family. Make your mark.

Bikes liberate the city

And there’s no better way to get around a city than a bike. On a bike, anyone can get to work faster, enjoy exploring more easily, and even stay in shape. Bikes have so much to offer cities, as part of an enlightened transport system. They keep transport flowing – in the cleanest, simplest, most sustainable way.

Ride with us

We’re here to help build a better world, by getting more people in cities on bikes. To do that, we’re building a new platform for cities and creating intelligent products for cyclists rooted in design and technology. Together, we’ll help make a future where most people choose a bike to get around.

Designed in London since 2012

Our story began in 2012, with the launch of Emily Brooke’s Laserlight: the bike light that projects a laser image ahead of you, so drivers know you’re there – even if you’re in their blind spot. As we expanded into the US, trademark issues meant we needed to change our name: Blaze became Beryl. But we haven’t stopped pursuing our mission; designing products that tackle the bumps in the way of urban mobility, to get more people cycling. Our passion for putting bikes at the heart of the city is as strong as ever.

Our ethical promise

We strive to meet exceptional standards of social and environmental performance, accountability, and transparency. We are committed to giving cyclists a responsible choice when it comes to staying safe and visible on the roads.

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